Online Selling Tips: Newsletters are an Important Selling Tool

Newsletters are a great tool for you to get the word out to your store viewers. This is a way that you can broadcast any new items or discounts that you have available.

When making a newsletter make sure that it is not too lengthy (viewers want something easy to scan through) and the main point is at the top of the newsletter.

If you have an eBay store, you have an option to create newsletters and track them. If you don’t have a store, make yourself a blog and talk about your items that you have available with links to their eBay pages. Your followers can simply follow your blog or subscribe to it and they will get an email of all of your new post. Although, this is not a newsletter, it will act as one to your viewers.

How do you get people to subscribe to your newsletter? You have to get out and promote your stores link. Go to forums, yahoo groups, blogs, and anywhere else you can think of that will allow you to talk briefly about your store and post a link. DO NOT spam anywhere or anyone about your store, this is a way to drive interest away from your store and not to your store. Also, get involved in eBay message boards and people may check out your store if they like a comment that you make and subscribe to your newsletter.

Think of your newsletter as your ad in a newspaper. Now, go out and start sending newsletters to drive attention to your store or items that you have for sale.

Good Luck!